Define your Brand
Clarify your business or professional story, claim how you’re different with confidence, and articulate your genius through your life’s work.
Live + On Demand
You won’t miss a thing even if you can’t make the live sessions. We’ll send you the link to the recorded class content after the live events.
Enroll Now
Four payments of $525
Articulate your Genius
Learn how to build a brand that is authentic to you so you can grow your business or career.
“I would unequivocally recommend this class. I went from being muddled to being hopeful and excited about marketing my business. Game-changer.” —Saana B.
Here’s What We’ll Cover
Meet your Genius
In part one of the course, you’ll go beyond your own limited story to get clear on the key elements of your brand. You’ll start to understand how who you are connects to what you do, and you’ll be able to identify the genius to bring forth in your messaging.
- Identify your unique genius and put it into a concise statement
- Get clear on your WHY—the foundation behind everything you do
- Clarify your Brand Vision
Claim How You’re Different
When you’re clear on your WHY, you can then start to build a bigger vision for your business or career. In part two, we’ll drill down to claim the clear, focused, yet abstract idea that sits at the heart of your brand. You’ll also learn how to write a positioning statement that will define how you’re different.
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- Find and tell your Founder’s Story
- Identify your Brand Essence
- Write your Positioning Statement
Sell Yourself with Confidence
It’s one thing to get clear on how you’re different, it’s another thing to own it. In part three, we’ll prepare you with the written and spoken content you’ll need to articulate your genius with confidence. You’ll learn the one-liner formula that will help you build a killer elevator pitch, and you’ll learn how to synthesize your message into a concise brand story bio that you can use on your website or Linkedin profile. Finally, we’ll coach you on how to pull it all together in a bold brand video that presents you with confidence.
- Get guidance on how to create and deliver your elevator pitch
- Learn the formula for writing your brand story / bio
- Gain confidence by using video as a tool for practicing self-promotion
1:1 Story Coaching Sessions
We know trying to figure this stuff out by yourself is hard. That’s why you’ll get three 1:1 Story Coaching sessions to use throughout the 12 week course. In each session, you’ll get feedback on your ideas, get help clarifying areas where you’re getting stuck, and get a higher-level perspective on how you’re thinking about your message.
- 3 x 50 minute 1:1 Story Coaching Sessions with Rebecca
- Real time writing / editing support
- Video script and delivery coaching
Here’s What We’ll Cover
Meet your Genius
In part one of the course, you’ll go beyond your own limited story to get clear on the key elements of your brand. You’ll start to understand how who you are connects to what you do, and you’ll be able to identify the genius to bring forth in your messaging.
- Identify your unique genius and put it into a concise statement
- Get clear on your WHY—the foundation behind everything you do
- Clarify your Brand Vision
Claim How You’re Different
When you’re clear on your WHY, you can then start to build a bigger vision for your business or career. In part two, we’ll drill down to claim the clear, focused, yet abstract idea that sits at the heart of your brand. You’ll also learn how to write a positioning statement that will define how you’re different.
- Find and tell your Founder’s Story
- Identify your Brand Essence
- Learn how to build and write a Positioning Statement
Sell Yourself with Confidence
It’s one thing to get clear on how you’re different, it’s another thing to own it. In part three, we’ll prepare you with the written and spoken content you’ll need to articulate your genius with confidence. You’ll learn the one-liner formula that will help you build a killer elevator pitch, and you’ll learn how to synthesize your message into a concise brand story bio that you can use on your website or Linkedin profile. Finally, we’ll coach you on how to pull it all together in a bold brand video that presents you with confidence.
- Get guidance on how to create and deliver your elevator pitch
- Learn the formula for writing your brand story / bio
- Gain confidence by using video as a tool for practicing self-promotion
1:1 Story Coaching Sessions
We know trying to figure this stuff out by yourself is hard. That’s why you’ll get three 1:1 Story Coaching sessions to use throughout the 12 week course. In each session, you’ll get feedback on your ideas, get help clarifying areas where you’re getting stuck, and get a higher-level perspective on how you’re thinking about your message.
- 3 x 50 minute 1:1 Story Coaching Sessions with Rebecca
- Real time writing / editing support
- Video script and delivery coaching
“I went from a 2 out of 10 in communicating my brand story to a 10 out of 10! Rebecca is an expert at untangling the story and getting to the message that matters. I would definitely recommend this class!” —Sarah S.
Join the LIVE Sessions or
Watch On Demand
May 12, 3-4:30 pm PDT
May 26, 3-4:30 pm PDT
June 9, 3-4:30 pm PDT
June 23, 3-4:30 pm PDT
July 7, 3-4:30 pm PDT
July 21, 3-4:30 pm PDT
August 4, 3-4:30 pm PDT
Register Now and Get:
- 7 x 1 hour LIVE online trainings with Rebecca Williams
- 4 x 50 minute 1:1 Story Coaching Sessions
- Master Your Message Digital Interactive Workbook
- Call Recordings
- Community and support from your intimate MYM cohort
Four payments of $525
