Define your Brand

Clarify your business or professional story, claim how you’re different with confidence, and  articulate your genius through your life’s work.

Live + On Demand

You won’t miss a thing even if you can’t make the live sessions. We’ll send you the link to the recorded webinar content after the events. 

Enroll Now

One payment of $1750.

Articulate your Genius

Learn how to build a brand that is authentic to you so you can grow your business or career.

“Trying to condense my vast experience into a marketing narrative was daunting. This course helped me identify a story I can offer with confidence and alignment.” —Jamie M., landscape architect

Here’s What We’ll Cover

Meet your Genius

In part one of the course, you’ll go beyond your own limited story to get clear on the key elements of your brand. You’ll start to understand how who you are connects to what you do, and you’ll be able to identify the genius to bring forth in your messaging.

  • Identify your unique genius and put it into a concise statement
  • Get clear on your WHY—the foundation for everything you do
  • Clarify your Brand Vision

Claim How You’re Different

When you’re clear on your WHY, you can then start to build a bigger vision for your business or career. In part two, we’ll drill down to claim the clear, focused, yet abstract idea that sits at the heart of your brand. You’ll also learn how to write a positioning statement that will define how you’re different.

      • Find and tell your Founder’s Story
      • Identify your Brand Essence
      • Write your Positioning Statement

Sell Yourself with Confidence

It’s one thing to get clear on how you’re different, it’s another thing to own it. In part three, we’ll prepare you with the written and spoken content you’ll need to articulate your genius with confidence. You’ll learn the one-liner formula that will help you build a killer elevator pitch, and you’ll learn how to synthesize your message into a concise brand story bio that you can use on your website or Linkedin profile. Finally, we’ll coach you on how to pull it all together in a bold brand video that presents you with confidence.

  • Get guidance on how to create and deliver your elevator pitch
  • Learn the formula for writing your brand story / bio
  • Gain confidence by using video as a tool for practicing self-promotion

1:1 Story Coaching Sessions

We know trying to figure this stuff out by yourself is hard. That’s why you’ll get three 1:1 Story Coaching sessions to use throughout the 12 week course. In each session, you’ll get feedback on your ideas, get help clarifying areas where you’re getting stuck, and get a higher-level perspective on how you’re thinking about your message.

  • 3 x 50 minute 1:1 Story Coaching Sessions with Rebecca
  • Real time writing / editing support
  • Video script and delivery coaching

Here’s What We’ll Cover

Meet your Genius

In part one of the course, you’ll go beyond your own limited story to get clear on the key elements of your brand. You’ll start to understand how who you are connects to what you do, and you’ll be able to identify the genius to bring forth in your messaging.

  • Identify your unique genius and put it into a concise statement
  • Get clear on your WHY—the foundation behind everything you do
  • Clarify your Brand Vision

Claim How You’re Different

When you’re clear on your WHY, you can then start to build a bigger vision for your business or career. In part two, we’ll drill down to claim the clear, focused, yet abstract idea that sits at the heart of your brand. You’ll also learn how to write a positioning statement that will define how you’re different.

  • Find and tell your Founder’s Story
  • Identify your Brand Essence
  • Learn how to build and write a Positioning Statement

Sell Yourself with Confidence

It’s one thing to get clear on how you’re different, it’s another thing to own it. In part three, we’ll prepare you with the written and spoken content you’ll need to articulate your genius with confidence. You’ll learn the one-liner formula that will help you build a killer elevator pitch, and you’ll learn how to synthesize your message into a concise brand story bio that you can use on your website or Linkedin profile. Finally, we’ll coach you on how to pull it all together in a bold brand video that presents you with confidence.

  • Get guidance on how to create and deliver your elevator pitch
  • Learn the formula for writing your brand story / bio
  • Gain confidence by using video as a tool for practicing self-promotion

1:1 Story Coaching Sessions

We know trying to figure this stuff out by yourself is hard. That’s why you’ll get three 1:1 Story Coaching sessions to use throughout the 12 week course. In each session, you’ll get feedback on your ideas, get help clarifying areas where you’re getting stuck, and get a higher-level perspective on how you’re thinking about your message.

  • 3 x 50 minute 1:1 Story Coaching Sessions with Rebecca
  • Real time writing / editing support
  • Video script and delivery coaching

“Rebecca helps you ask the questions that help you hone in on what you can’t find on your own. Everyone needs an intuitive, compassionate and passionate guide like her.” —Jamie M.

Join the LIVE Sessions or

Watch On Demand

 

January 6, 10-11:30am PDT

January 20, 10-11:30am PDT

February 3, 10-11:30am PDT

February 17, 10-11:30am PDT

March 3, 10-11:30am PDT

March 17, 10-11:30am PDT

Register Now and Get:

  • 6 x 1 hour LIVE online trainings with Rebecca Williams
  • 3 x 50 minute 1:1 Story Coaching Sessions
  • Master Your Message Facebook Group 

One payment of $1750