Define your Brand
Clarify your business or professional story, claim how you’re different with confidence, and articulate the message behind your life’s work.
Live + On Demand
You won’t miss a thing even if you can’t make the live sessions. We’ll send you the link to the recorded webinar content after the events.
Enroll Now
One payment of $2000.
Articulate your Genius
Learn how to build a brand that is authentic to you so you can grow your business or career.
“I would unequivocally recommend this class. I went from being muddled to being hopeful and excited about marketing my business. Game changer.” —Saana B.
Here’s What We’ll Cover
Meet your Genius
In part one of the course, you’ll go beyond your own limited story to get clear on the key elements of your brand. You’ll start to understand how who you are connects to what you do, and you’ll be able to identify the genius to bring forth in your messaging.
- Identify your unique genius and put it into a concise statement
- Get clear on your WHY—the foundation for everything you do
- Clarify your Brand Vision
Claim How You’re Different
When you’re clear on your WHY, you can then start to build a bigger vision for your business or career. In part two, we’ll drill down to claim the clear, focused, yet abstract idea that sits at the heart of your brand. You’ll also learn how to write a positioning statement that will define how you’re different.
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- Find and tell your Founder’s Story
- Identify your Brand Essence
- Write your Positioning Statement
Sell Yourself with Confidence
It’s one thing to get clear on how you’re different, it’s another thing to own it. In part three, we’ll prepare you with the written and spoken content you’ll need to articulate your genius with confidence. You’ll learn the one-liner formula that will help you build a killer elevator pitch, and you’ll learn how to synthesize your message into a concise brand story bio that you can use on your website or Linkedin profile. Finally, we’ll coach you on how to pull it all together in a bold brand video that presents you with confidence.
- Get guidance on how to create and deliver your elevator pitch
- Learn the formula for writing your brand story / bio
- Gain confidence by using video as a tool for practicing self-promotion
1:1 Story Coaching Sessions
We know trying to figure this stuff out by yourself is hard. That’s why you’ll get three 1:1 Story Coaching sessions to use throughout the 12 week course. In each session, you’ll get feedback on your ideas, get help clarifying areas where you’re getting stuck, and get a higher-level perspective on how you’re thinking about your message.
- 3 x 50 minute 1:1 Story Coaching Sessions with Rebecca
- Real time writing / editing support
- Video script and delivery coaching
Here’s What We’ll Cover
Meet your Genius
In part one of the course, you’ll go beyond your own limited story to get clear on the key elements of your brand. You’ll start to understand how who you are connects to what you do, and you’ll be able to identify the genius to bring forth in your messaging.
- Identify your unique genius and put it into a concise statement
- Get clear on your WHY—the foundation behind everything you do
- Clarify your Brand Vision
Claim How You’re Different
When you’re clear on your WHY, you can then start to build a bigger vision for your business or career. In part two, we’ll drill down to claim the clear, focused, yet abstract idea that sits at the heart of your brand. You’ll also learn how to write a positioning statement that will define how you’re different.
- Find and tell your Founder’s Story
- Identify your Brand Essence
- Learn how to build and write a Positioning Statement
Sell Yourself with Confidence
It’s one thing to get clear on how you’re different, it’s another thing to own it. In part three, we’ll prepare you with the written and spoken content you’ll need to articulate your genius with confidence. You’ll learn the one-liner formula that will help you build a killer elevator pitch, and you’ll learn how to synthesize your message into a concise brand story bio that you can use on your website or Linkedin profile. Finally, we’ll coach you on how to pull it all together in a bold brand video that presents you with confidence.
- Get guidance on how to create and deliver your elevator pitch
- Learn the formula for writing your brand story / bio
- Gain confidence by using video as a tool for practicing self-promotion
1:1 Story Coaching Sessions
We know trying to figure this stuff out by yourself is hard. That’s why you’ll get three 1:1 Story Coaching sessions to use throughout the 12 week course. In each session, you’ll get feedback on your ideas, get help clarifying areas where you’re getting stuck, and get a higher-level perspective on how you’re thinking about your message.
- 3 x 50 minute 1:1 Story Coaching Sessions with Rebecca
- Real time writing / editing support
- Video script and delivery coaching
“Trying to condense my vast experience into a marketing narrative was daunting. This course helped me identify a story I can offer with confidence and alignment.” —Jamie M., landscape architect
Join the LIVE Sessions or
Watch On Demand
January 13, 3-4:30m PST
January 27, 3-4:30pm PST
February 10, 3-4:30pm PST
February 24, 3-4:30pm PST
March 10, 3-4:30pm PST
March 24, 3-4:30pm PST
April 7, 3-4:30pm PST
Register Now and Get:
- 7 x 1.5 hour LIVE online trainings with Rebecca Williams
- 4 x 50 minute 1:1 Story Coaching Sessions
- Master Your Message Interactive Workbook
- Master Your Message Facebook Group
One payment of $2000
