Define Your Brand

Without a clear message, customers struggle to figure out how your product or service can help them—and a confused mind says no. We’ll teach you how to communicate a clear brand story to connect with customers and grow your business.

Live + On Demand

You won’t miss a thing even if you can’t make the live sessions. We’ll send you the link to the recorded webinar content after the events.

Enroll Now

One payment of $198

Tell Your Story

Learn the complete framework for how to build a brand people talk about.

“Before this training, I really struggled with distilling all aspects of our product and company into a clear and concise message. Rebecca helped me eliminate the noise, focus on what’s essential and unique to us, and put it into words.” —Lennie G.

Here’s What You’ll Learn

Part I: The Customer

Understanding your customer’s story is the first part of defining your brand. In Part I, you’ll learn how to capture parts of their narrative that will help you clarify and simplify the way you talk about the problem you’re solving.

  • Learn how to capture your customer’s story
  • Learn how to simplify the way you communicate the value your product/service brings
  • Learn the Customer Story Framework

Part II: The Company

What’s your big message? What do you believe? Why do you do what you do? If you aren’t clear on these things, you are a commodity, not a brand. In Part II you’ll learn how to define a vision that resonates with customers.

  • Learn how to define your brand essence and why it’s important
  • Get clearer on your brand vision (i.e. Your big why)
  • Understand the concept of brand promise and how to express it in your marketing

Part III: The Competition

You can’t stand out if you don’t know how your competitors are putting themselves out there. In Part III, we’ll teach you how to look at the competitive landscape to help you craft your brand story and define your special sauce.

  • Learn how to conduct a competitor analysis
  • Learn the formula for crafting a positioning statement
  • Learn how to craft language that sets you apart from the competition

Here’s What You’ll Learn

Part I: The Customer

Understanding your customer’s story is the first part of defining your brand. In Part I, you’ll learn how to capture parts of their narrative that will help you clarify and simplify the way you talk about the problem you’re solving.

  • Learn how to capture your customer’s story
  • Learn how to simplify the way you communicate the value your product/service brings
  • Learn the Customer Story Framework

Part II: The Company

What’s your big message? What do you believe? Why do you do what you do? If you aren’t clear on these things, you are a commodity, not a brand. In Part II you’ll learn how to define a vision that resonates with customers.

  • Learn how to define your brand essence and why it’s important
  • Get clearer on your brand vision (i.e. Your big why)
  • Understand the concept of brand promise and how to express it in your marketing

Part III: The Competition

You can’t stand out if you don’t know how your competitors are putting themselves out there. In Part III, we’ll teach you how to look at the competitive landscape to help you craft your brand story and define your special sauce.

  • Learn how to conduct a competitor analysis
  • Learn the formula for crafting a positioning statement 
  • Learn how to craft language that sets you apart from the competition

The Brand Story webinar helped me define my business in terms of service, singularity, and quality. I can now clearly articulate my brand so that customers say “this is just what I have been looking for.” —Diane Williams

Join the LIVE Sessions or

Watch On Demand

 

December 1, 2-3pm PDT

December 8, 2-3pm PDT

December 15, 2-3pm PDT

Register Now and Get:

  • 3 x 1 hour LIVE online trainings with Rebecca Williams
  • Brand Identity Brief Template PDF

One payment of $198