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The Big Brand Blueprint: How to Clarify your Message so People Listen

  • SBA Entrepreneur Center 455 Market Street Suite 600 San Francisco, CA (map)

Wondering why your marketing doesn't work? THIS could be why. Big brands know the secret to a compelling message. They have a process that gets them clear on how they communicate what they do. But small business owners usually skip this process and end up confusing customers with marketing that's all over the place. So what is this process? How can you clarify your message so customers listen?

Key Takeaways:

● Learn the three communication mistakes business owners make and how to avoid them

● Learn the messaging process the big brands use

● Learn the one-liner formula—the foundation for all your marketing