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Elevated Pitch: How to Craft your 30 Seconds with the Power of Story

  • SBA Entrepreneur Center 455 Market St Suite 600 San Francisco, CA USA (map)

When you only have 30 seconds, what words will you choose to describe your business and leave people curious to know more?

This workshop is for founders who want an attention-grabbing elevator pitch to communicate their business idea clearly, quickly, and


Key Takeaways:

● What makes a good elevator pitch

● How to identify story elements and why they're important

● The science behind story and why it works

● Two story models for elevator pitches

About the Speaker:

Rebecca Williams uses her background as a professional educator, writer, and performer to facilitate trainings, events, and workshops that have helped hundreds of business owners connect with their customers through creative brand communications and the power of story.

The daughter of an opera director, Rebecca has been performing on stages and writing for the theater since she was a child. After graduating university with a BFA, she went on to teach the communication arts for nearly two decades at educational institutions in Spain, Japan, Australia, Nepal, and in the United States.