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Brand Activation Through Storytelling

  • General Assembly 225 Bush St San Francisco, CA, 94104 USA (map)

Want to turn customers into evangelists? Consumers are 92% more likely to trust their peers over ads when it comes to purchasing decisions. And sharing the WHY behind what you do through brand activation campaigns is the most effective way to connect with customers on an emotional level.

At this event, you’ll gain an understanding of what brand storytelling is through a variety of real-world examples. You’ll also learn the basics of story structure, and walk away with actionable ideas that will inspire customers, increase brand loyalty, and energize your company.

Key Takeaways:

- Strategies to activate your brand that get people talking
- Tools for creating brand stories
- Tricks for activating your creativity to generate story content
- A better grasp on the mechanics of story structure
- A clearer understanding of the WHY behind what you do

About the Speaker:

Rebecca Williams uses her background as a professional educator, writer, and performer to facilitate trainings, events, and workshops that have helped hundreds of business owners connect with their customers through creative brand communications and the power of story.

The daughter of an opera director, Rebecca has been performing on stages and writing for the theater since she was a child. After graduating university with a BFA, she went on to teach the communication arts for nearly two decades at educational institutions in Spain, Japan, Australia, Nepal, and in the United States.