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Artist as Personal Brand: Why Communicating Your Values Matters

  • San Francisco Art Institute - Osher Lecture Hall 800 Chestnut Street San Francisco, CA, 94133 United States (map)

What is branding, and why is it so important for artists?

It’s true for artists as for any other business. How will you let your collectors know what you stand for? How will you attract new interest in your work? How will you consistently engage in marketing that feels in integrity with who you are and what you care about?

Join us for this workshop to
+ Gain a foundational understanding of why branding for artists matters
+ Learn the process for defining your brand
+ Gain clarity on how to communicate your work

This workshop is graciously hosted by the San Francisco Art Institute.

Earlier Event: October 16
What Does Your Website Say About You?
Later Event: October 30
Brand Activation Through Storytelling