WORKSHOPS


Communication Skills: Learn the Power of Storytelling

Tuesday, October 2, 2018 | 6:30-9:30 pm, General Assembly SF

Storytelling is the cornerstone of communication skills.

It is probably our oldest form of spoken communication, and remains one of the most emotionally powerful tools for capturing attention and being persuasive. 

This highly interactive workshop is designed so you can increase your skills as a storyteller to be a more persuasive communicator in your organization. 
(no storytelling experience required)

Sponsored by BigTalker, a professional development resource that helps teams build teamwork and communications skills.


The 3 Marketing Mistakes Business Owners Make + How to Avoid Them

Friday, September 14, 2018 | 12:00-1:30, 5401 Old Redwood Highway, Petaluma CA

Wondering why your marketing doesn't work? 
THIS could be why. 

Big brands know the secret to a compelling message. 
They have a process that gets them clear on how they communicate what they do. 
But small business owners usually skip this process and end up confusing customers with marketing that's all over the place.

So what is this process? How can you clarify your message so customers listen? 

Join us to find out.

This event is graciously hosted by the NAWBO North Bay Chapter


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Elevated Pitch: How to Craft Your 30 Seconds with Story

Thursday, September 13, 2018 | 9-10:30 am, SBA Entrepreneur Center SF

When you only have 30 seconds, what words will you choose to describe your business and leave people curious to know more?

This workshop is for founders who want an attention-grabbing elevator pitch to communicate their business idea clearly, quickly, and memorably.


Artist as Personal Brand: Why Communicating Your Values Matters

Tuesday, August 14, 2018 | 6:00-9:00 pm, Arc Studios & Gallery San Francisco

What is branding, and why is it so important for artists? 

It’s true for artists as for any other business. How will you let your collectors know what you stand for? How will you attract new interest in your work? How will you consistently engage in marketing that feels in integrity with who you are and what you care about?

Join us for this workshop to
+ Gain a foundational understanding of why branding for artists matters
+ Learn the process for defining your brand
+ Gain clarity on how to communicate your work

This workshop is graciously hosted by the NCWCA, a networking organization for women in the arts. 


The 3 Marketing Mistakes Business Owners Make + How to Avoid Them

Friday, August 10, 2018 | 9:00-10:30 am, SBA Entrepreneur Center San Francisco

Wondering why your marketing doesn't work? 
THIS could be why. 


Big brands know the secret to a compelling message. 
They have a process that gets them clear on how they communicate what they do. 
But small business owners usually skip this process and end up confusing customers with marketing that's all over the place.

So what is this process? How can you clarify your message so customers listen? 

Join us for the Master Class to find out.


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ArtSpan Artist Workshop: Advice for Creative Entrepreneurs

Tuesday, May 22, 2018 | 6:30-8pm, ArtSpan, 934 Brannan St, San Francisco


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Creative Brand Strategy for Small Business Owners

Thursday, May 17, 2018 | 6-7:30pm, Bay Area Entrepreneurial Center, San Bruno


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Elevated Pitch: How to Craft Your 30 Seconds with the Power of Story

Thursday, March 15 | 5-6:30pm, Foundation Capital, Palo Alto

When you only have 30 seconds, what words will you choose to describe your business and leave people curious to know more?

This workshop is for tech startup founders who want an attention-grabbing elevator pitch to communicate their business idea clearly, quickly, and memorably.

In this highly interactive workshop you will learn

  • What makes a good elevator pitch
  • How to identify story elements and why they're important
  • The science behind story and why it works
  • Two story models for elevator pitches

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Creative Brand Strategy for Small Business Owners

Friday, January 12, 2018 | 12-1:30pm, Petaluma

Why do some brands stick in your mind and others don't?

How do you know when your marketing has just the right amount of pop to get you seen?

Branding and marketing are not just about putting your small business “out there”, it’s about being clear and creative in how you do it.

Join us for this hands-on workshop where you will learn and immediately put into action three elements that get your business more attention and more clients.

WARNING: High potential for starting to see marketing as FUN.

Takeaways:

  • Learn how to clarify your message so people GET IT FAST

  • Learn how to identify your business voice and tone

  • Jumpstart your business creative mindset


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Learn the Power of Storytelling

Tuesday, December 12, 2017 | 6:30-8:30, General Assembly San Francisco

Storytelling is the cornerstone of communication skills.

It is probably our oldest form of spoken communication, and remains one of the most emotionally powerful tools for capturing attention and being persuasive. In the workplace, storytelling comes into play in presentations, pitches, meetings, and in day-to-day interactions by increasing memorability, likability, trust, cooperation, and generosity. This highly interactive workshop is designed so you can increase your skills as a storyteller to be a more persuasive communicator in your organization. (no storytelling experience required)

There will also be time for Q&A and networking.

Sponsored by BigTalker, a professional development resource that helps teams build teamwork and communications skills.


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Sell Your Art with Story: A Creative Sales Workshop for Artists

Wednesday, September 27, 2017 | 6:30-8:30, San Francisco

Are you confident in your art, but struggle with sales?

Do you want to sell more, but don't want to come off as salesy, heavy-handed, or inauthentic?

Harness the power of story to sell your art.

Join this intensive two hour workshop where you will:

  • Learn the basic science behind story and how it affects purchase behavior

  • Learn how to craft and deliver your signature artist sales story

  • Get on-the-spot story and delivery laser coaching


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Creative Brand Strategy for Startups

Thursday, June 8 from 12-1pm

The Vault, 415 Jackson St., SF


Creative Marketing Strategy for Artists

Monday, June 26 | 6:30 PM - 8 PM, SOMArts Cultural Center, 934 Brannan, SF

Join ArtSpan as creative advisor, Rebecca Williams, shares her marketing knowledge and expertise with artist entrepreneurs of all disciplines. Learn how to find, connect with, and grow your audience. 


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Creative Marketing Strategy for Startups

April 26, 2017 | 9:30-11am | Nasdaq Entrepreneurial Center, San Francisco

Why do some brands stick in your mind and others don’t? How do you know when your marketing has just the right amount of pop to get you seen? Marketing is not just about putting your small business “out there”, it’s about being strategic and creative in how you do it. Join us for this hands-on workshop where you will learn and immediately put into action three keys to getting your small business more attention and more clients. Warning: High potential for starting to see marketing as FUN.

You will:

  • Learn how to identify your business voice and tone

  • Jumpstart your business creative mindset

  • Learn how to craft messaging that sticks


JANUARY 11, 18, 25, 2017
6:30-8PM, San Francisco

  • Are you so familiar with your business you've forgotten how to keep your message simple?
  • Are you embarrassed by your website and what it communicates?

  • Do you get sick to your stomach at the thought of speaking about what you do on a stage?

Message clarity and marketing don't have to be painful, but too many of us try to do it alone, which often leads to confusing and weak communication. Are you ready to get clear on your business communication so you can attract more clients and GET PAID in 2017?

Join us for a three week entrepreneur series at SHARED co-working space in SF where we will hone your message, clean up your image, and give you the confidence you need to rock your own mic.
 


From Bystander to Badass: 3 Keys to Conquering your Fear of Being Visible

November 15, 6-8pm

Did you know that 59% of executives would rather watch a video than read an article? Are you using video to engage your clients and close more business? And why is being visible like this so challenging?

Join us for this two hour workshop that will help you conquer your fears of being visible in your business and encourage you to bring your full authentic self to your message. We will work one-on-one and in small groups to get clear on our limiting beliefs around visibility, learn techniques to let go of perfectionism, and learn strategies take the focus off you so you can focus on others.

This will be a hands-on, active, and participatory workshop. Please bring your inner badass to share with the group. Light snacks and drinks provided.