What's the WHY behind your business? What would change in your community, and even the world, if people said yes to what you're offering? Customers these days are looking for more than just products and services. They're looking for reasons to believe in something bigger than themselves, and that's what brand vision is all about. Watch this video to help you clarify your brand vision so you can build a community of customers who LOVE what you do.
Your mission statement is one of the most important pieces of your brand identity to figure out. What do you do, and why do you do it?
In part 3 of my video series How to Create your Own Brand Identity Brief, I teach you how to create a mission statement—the words that lay out the WHAT and the WHY behind your business.
The Brand Identity Brief is the blueprint for all your marketing. It's something I help the majority of my clients create to keep them track when creating content or activating their brands in other ways. Part 2 in the series is about how to position yourself against the competition.
The Brand Identity Brief is the blueprint for all your marketing. It's something I help the majority of my clients create. It keeps you on track when you're creating content or activating your brand in other ways. This is part one in a multi-part series on how to create your own Brand Identity Brief.
In the age of the 8 second attention span, it's more important than ever what you choose to say (and what you leave out). How do you know what's important? Editing is the work because adding value is subtractive. I'll explain...
Meet Jöne Pan of Jöne's Gelato. She's a badass. And her paleo gelato is badass too—I know because my freezer is full of it!
I spoke to Jöne about how she got started in this fun interview. And she explains how raising venture capital is kind of like dating. Go figure.
It's tempting to think that updating our website, writing a blog, or spending time on social media are the best ways to market yourself and get new clients, but that's not true.
They're ONE part of a bigger pie, and great for establishing Know, Like, and Trust, but NOT great for getting clients.
Watch this short video to find out what is. Hint: It's about getting OFFLINE. Hallelujah!
"So what do you do?" Are you wasting your first marketing opportunity by not nailing your one-liner?
>>>Your message is the BACKBONE of your marketing.<<<
Watch this to CLARIFY YOUR MESSAGE so they GET you immediately and your business GROWS.
A tagline is your foot in the door—it has to encapsulate what your business is in a nutshell. And it's hard to do, but not impossible!
Watch this training to get clear on how to create a great tagline so they GET YOU FAST.
Did you know you have 3-5 seconds before a visitor to your website decides to go deeper or click away?
People are drawn to CLARITY. And too many of us are trying to explain the %!$@ out of what we do because we feel we need to. It's almost NEVER better to say more. Why? Because...
"The more you say, the less they remember."