In a previous post I outlined why everyone needs to nail their elevator pitch. In this post I’ll continue where I left off: how to connect the different parts of your personal story so it feels cohesive.
Having an original, authentic elevator pitch in the workplace is rare. When asked to “share a little about yourself” before starting a meeting, the majority of people will recite a name, job title, and maybe one other random thing.
So it made sense when James Freeman stood at the podium and said, “Building value is subtractive. What remains is important.”
In the age of the 8 second attention span, it's more important than ever what you choose to say (and what you leave out). How do you know what's important? Editing is the work because adding value is subtractive. I'll explain...
It's tempting to think that updating our website, writing a blog, or spending time on social media are the best ways to market yourself and get new clients, but that's not true.
They're ONE part of a bigger pie, and great for establishing Know, Like, and Trust, but NOT great for getting clients.
Watch this short video to find out what is. Hint: It's about getting OFFLINE. Hallelujah!
You may think brand building is the domain of the uber creative in the gold-walled office in NYC, but the reality is you don’t need to wear snakeskin skinny jeans at church to stand out. Here are three basic steps to start you on the path to creating an unmistakable company signature.
What do a performance festival, a fictitious airline, and a lap dance have to do with each other? The answer—I thought—was was my business. Then I heard something that changed everything.
When was the last time you asked yourself why you're doing what you're doing? I can cram my day with lots of tasks, and on good days I accomplish them all. But if at the end of the day I have lots “done”, and I’m no clearer on why I’ve done it, it creates a certain flavor of angst and confusion.
I had just given a talk to a group of entrepreneurs in San Francisco where I opened the discussion with story, as I always do. A member of the audience approached me later and said he had felt the story shift the room. What he didn’t know was why.