SALT DESIGN: Show us your assets.
We build communications strategies to connect people to ideas. With 20+ years' experience producing visual and information design, we have a sense of humor too.
We were asked to produce "Party Within a Party", the usually raucous gathering for the last night of the Priceless festival this year. We thought the infamous Star Wars cantina Mos Eisley would be an appropriate place to wrangle all the scum and villainy, and Blue Milk was obviously the drink to serve. This ticket was handed out during the festival to drum up excitement about the event and encourage 5 star Yolp™ reviews.
Feast of Five is a hand-harvested premium olive oil from Northern California. Salt Works worked hand in hand with Feast of Five on branding, packaging, copywriting, and web design for this bespoke olive oil for culinary rebels. Explore the full site here.
2015's theme for the Priceless music festival was "Binary: 1—0". We designed this Binary Ball flier to work alongside the "Binary Language" guerrilla marketing campaign, which we also produced (see copywriting section). This invitation is bilingual English-Binary, so we understand if you can't read it all.
Gravenstein Station is a boutique marketplace featuring unique dining, local wine, fine chocolate, coffee roasters, and a variety of services in Sebastopol, CA. We decided to work with the unusual train car assets they have in the space to create a rail travel theme touching on visual language from rail culture from around the world. Explore the full site here.
Even fictitious airlines need branding. We created this suite of in-flight schwag for Malaise Airways™, an immersive theater experience that offers one-way flights to the Afterlife. Book your flight today at MalaiseAirways.com.
The Open String Foundation needed promotional materials for their Annual Grant Concert featuring Zoë Keating. The sold out concert was a huge success and generated funds for their mission: free music education and instruments to children in need.
When asked to create a minimalist, Ken Fulk-y lettermark and business cards for Ryan Robles Public Relations, this is what we came up with. Gold foil stamping and letterpress printing on charcoal cardstock.
When Zoë Keating agreed to perform for The Open String's annual benefit concert to raise money for music education and instruments for underserved youth, they needed a bold poster that matched Zoë's style. The concert sold out and raised considerable funds for TOS programming.
The Gastro Salon series is a Salt Salon production that strives to make food history more palatable and engaging with insights from food historian India Mandelkern, PHD. We created this poster to advertise our first Gastro Salon event in 2014. More info on EatWith.
2012 show poster design for The Dimestore Divas, a Bay Area comedy burlesque troupe specializing in making fun of California woo woo yoga culture, the SF—Oakland divide, the Bay Area dating scene, and most importantly, themselves.
The flight attendants on Malaise Airways™ may not wear pants, but they are strict about boarding protocols. We created this boarding pass for passengers on one-way flight 666, non-stop service to the Afterlife.
Malaise Airways™ needed customs forms, boarding passes, and stickers for their immersive theater experience: one-way flights to the Afterlife. These may look like the real deal, but on closer inspection, you'll see they are 100% fabricated for fun.
These flight attendants have the shortest skirts in the industry, but that doesn't mean they can't have classy name tags. These were created to round out the feeling of a complete in-flight experience. Now, where is that call button...
It is no coincidence this paper airplane is taking a nose dive. We created this flier for Malaise Airways'™ Dinner and Death immersive dinner theater, where passengers on this one-way flight were asked in multi-media to ponder their own mortality over a four course in-flight meal.
Dinner and Death was an interactive dinner theater produced by Malaise Airways™ in spring 2015. We designed this flier using an image of the 1989 UTA flight 772 disaster memorial in the Sahara desert to reinforce the Malaise Airways™ mission: encourage passengers to reflect on their own mortality through a range of guided, in-flight entertainment.
We designed this menu for Malaise Airways™ interactive dinner theater Dinner and Death in spring 2015. We wanted to invoke the over-the-top VIP flying experience created by Pan Am in the 1960s. Fancy French names seemed the obvious way to go.
Merinda and Michael are international ballers of the highest caliber, and they were getting married. So we decided to create a faux yoga cult around their awesomeness and call it The Merinda and Michael Method. We also designed, wrote, and performed a Bollywood-style participatory happening that involved getting their 120 wedding guests to do The Method's branded yoga moves in synchronicity. Surprise!