How often are you asked the question, "What do you do?" Maybe once a day? I hear this question at least once a day, sometimes two or three if I'm out and about a lot for my business. So how do you answer? And why does it matter?
I always say marketing is like trying to get people to come to your party. You send out a bunch of invitations (i.e. SPRAYING on social media), and then you wait around for people to show up (PRAYING). It can feel kind of lonely, can't it?