I always say marketing is like trying to get people to come to your party. You send out a bunch of invitations (i.e. SPRAYING on social media), and then you wait around for people to show up (PRAYING). It can feel kind of lonely, can't it?
The buzzword these days is authenticity (arguably this word is already passé), and we’re all trying to “be more authentic”. But where do we even start? Aren’t we already just being ourselves all the time? And why is getting real so important anyway?