In a previous post I outlined why everyone needs to nail their elevator pitch. In this post I’ll continue where I left off: how to connect the different parts of your personal story so it feels cohesive.Read More
In the age of the 8 second attention span, it's more important than ever what you choose to say (and what you leave out). How do you know what's important? Editing is the work because adding value is subtractive. I'll explain...Read More
It's tempting to think that updating our website, writing a blog, or spending time on social media are the best ways to market yourself and get new clients, but that's not true.
They're ONE part of a bigger pie, and great for establishing Know, Like, and Trust, but NOT great for getting clients.
Watch this short video to find out what is. Hint: It's about getting OFFLINE. Hallelujah!
You may think brand building is the domain of the uber creative in the gold-walled office in NYC, but the reality is you don’t need to wear snakeskin skinny jeans at church to stand out. Here are three basic steps to start you on the path to creating an unmistakable company signature.Read More
When was the last time you asked yourself why you're doing what you're doing? I can cram my day with lots of tasks, and on good days I accomplish them all. But if at the end of the day I have lots “done”, and I’m no clearer on why I’ve done it, it creates a certain flavor of angst and confusion.Read More
I had just given a talk to a group of entrepreneurs in San Francisco where I opened the discussion with story, as I always do. A member of the audience approached me later and said he had felt the story shift the room. What he didn’t know was why.Read More
Did you know you have 3-5 seconds before a visitor to your website decides to go deeper or click away? Communicate a clear message immediately so they buy.Read More
Marketing Secrets Day #2: Create a Kick Ass Tagline
A tagline is your foot in the door—it has to encapsulate what your business is in a nutshell. And it's hard to do, but not impossible!
Watch this training to get clear on how to create a great tagline so they GET YOU FAST.Read More
"So what do you do?" Are you wasting your first marketing opportunity by not nailing your one-liner?
>>>Your message is the BACKBONE of your marketing.<<<
Watch this to CLARIFY YOUR MESSAGE so they GET you immediately and your business GROWS.Read More