Having an original, authentic elevator pitch in the workplace is rare. When asked to “share a little about yourself” before starting a meeting, the majority of people will recite a name, job title, and maybe one other random thing.Read More
In the age of the 8 second attention span, it's more important than ever what you choose to say (and what you leave out). How do you know what's important? Editing is the work because adding value is subtractive. I'll explain...Read More
It's tempting to think that updating our website, writing a blog, or spending time on social media are the best ways to market yourself and get new clients, but that's not true.
They're ONE part of a bigger pie, and great for establishing Know, Like, and Trust, but NOT great for getting clients.
Watch this short video to find out what is. Hint: It's about getting OFFLINE. Hallelujah!
You may think brand building is the domain of the uber creative in the gold-walled office in NYC, but the reality is you don’t need to wear snakeskin skinny jeans at church to stand out. Here are three basic steps to start you on the path to creating an unmistakable company signature.Read More
Copywriting is the BACKBONE of marketing. If you can't write good copy, people won't engage. It's that simple! So how can you quickly improve your copywriting skills without going back to school?Read More