2 min read
Bringing all of you to what you say in your business can mean the difference between getting or not getting a client. All things being equal, if your potential clients feel a connection with your competitor over you, they will hire your competitor. It's that simple. Business is all about relationships, so how can you get REAL in your communication so you can show up as your brightest self, inspire clients, and engage people in what you're doing? Read this second of three posts in the series to find out how.
#2 BRING ALL YOUR CHARACTERS TO THE TABLE
So there's the YOU that is super type A, gets shit done, and closes the deal. And then there's the YOU that wears a wig to parties, puts on an accent occasionally, and digs socks with elephants on them. How boring and limiting is it when we only bring our deal closer persona to our business? Are we not human?
I used to think that being a business owner meant being buttoned up all the time, stoic, serious. Well, I knew down deep inside that that wasn't going to be sustainable for me. But I tried anyway.
I use video a lot in my social media, and at first I made them in this buttoned up persona because that's who I thought I had to be. The comments I got on those videos were pretty flat. And in fact, I knew those videos were flat, but I just thought that's "the way business was done". Eventually I got tired of watching myself do flat videos, and I started putting on wigs and accents to spice them up. I got a TON of attention and positive praise from doing that. I even won two video contests which netted me some cash. But more important than anything was the fact that I had found my voice again. I was able to bring all my quirks to my message, which is what got me excited again about what I was doing.
Don't get me wrong. I'm not suggesting you should throw on a wig and do a video for your business. It worked for me using a wig and accents because I help my clients with communicating a clear and fresh message for their businesses, and a wig to me represents a kind of creativity that says fresh. So it makes sense that my marketing is a bit unusual—that's my job!
What I am saying is that you are ALL your characters, and when you allow people to see all aspects of yourself, you can really connect, get them to engage, and grow your business through relationships based on connection.
The fact is we each contain parts of each other, no matter how different our personalities and circumstances may appear. Our separateness is an illusion that our ego finds convenient because it furthers the ego’s own directive. We have the capacity to feel the determination of the businessman on Monday morning, just as we have the capacity to feel the rawness and uncertainty of someone living on the street on Friday night.
"The only real ‘you’ is the one that comes and goes, manifests and withdraws itself eternally in and as every conscious being. For ‘you’ is the universe looking at itself from billions of points of view—points that come and go so that the vision is forever new."
—Alan Watts, The Book: On The Taboo Against Knowing Who You Really Are
It’s about empathy. When we bring all parts of ourselves to our business, we are more open to the connectedness of all beings, and it allows us to connect with our clients in a way that goes beyond "getting the work done". This is how they feel we CARE, and this truly is the best marketing.
How else can you get REAL so you can grow your business through REALationships? Stay tuned for the last part of the series coming soon.
Read #1 in the series here.
Struggling to define and communicate your brand? Get clear with the Brand Identity Brief free download here.