2 min read
Are you bringing your whole self to your business? Are there parts of you you just feel you "shouldn't" share? Bringing all of you to your business can mean the difference between getting or not getting a client. All things being equal, if your potential clients feel a connection with your competitor over you, they will hire your competitor. It's that simple. Business is all about relationships, so how can you bring your whole self to your business so you can connect with and engage people in what you're doing? Read this last of three posts in the series to find out how.
#3 STOP TAKING YOURSELF SO SERIOUSLY
"Being nothing you are everything" — Kalu Rinpoche
Really, how much does it matter that you only got 10 likes on your last Facebook post? How much does it matter that your CTA in your last video was vague? We are all just making this shit up everyday—let's admit it! Can we all just agree that running a business is hard and we don't always know what we're doing?
I sent 50 emails out the other day by mistake, and it cost me a lot of unsubscribes. I had a really bad day. I was actually on my way to a camping trip I had planned for 16 of my friends, and all I could think about was how I "messed up my list". I could barely breathe in the grocery store buying Jiffy Pop for the group because I thought my business was going down. Then I took a breath and realized I was taking myself and my actions way too seriously. Of course, business is serious, but we have to cut ourselves some slack and accept that we can't get it right all the time. It's counterintuitive, but admitting this and being vulnerable is what will make people want to connect with us. And THAT'S what grows our business.
When you act on your ideas of who you think you are, or who you think you ought to or should be, you are taking yourself too seriously. When you act on what's going on in the moment, people feel it, and it creates a kind of psychological space that allows them to be themselves too. That's when they start engaging with what you're doing.
Imagine taking yourself less seriously. Would you attract more people to you and your business because they see you as being “real”, flawed, authentic? In a word, YES! This real communication is exactly what will attract people to what you're up to. So go ahead, let your hair down (or put on a wig;-), make a mistake, be yourself, and watch how it gets easier to be visible and grow your business.
Struggling to define and communicate your brand? Get clear with the Brand Identity Brief free download here.