How often are you asked the question, "What do you do?" Maybe once a day? I hear this question at least once a day, sometimes two or three if I'm out and about a lot for my business. So how do you answer? And why does it matter?
I always say marketing is like trying to get people to come to your party. You send out a bunch of invitations (i.e. SPRAYING on social media), and then you wait around for people to show up (PRAYING). It can feel kind of lonely, can't it?
The buzzword these days is authenticity (arguably this word is already passé), and we’re all trying to “be more authentic”. But where do we even start? Aren’t we already just being ourselves all the time? And why is getting real so important anyway?